The human beings live in a complex social environment wherein they are surrounded by several people who have different buying behaviors. The Family life cycle: The last but not the least is the economic factors which have a significant influence on the buying decision of an individual.
Marketing Campaigns Advertisement plays a greater role in influencing the purchasing decisions made by consumers. Tea is a part of the British culture, hot with milk.
They may spend more money on holidays, as well as the items mentioned in empty nest II. Understanding consumer behavior is a broad and complicated task, but with the right research mix you can begin to get a detailed understanding of your customers and their motivations.
There are various other factors too that influence consumer behavior apart from the four listed above. Both parents are likely to be working outside the home and both may have had some career progression; also, the children will be earning some of their own money from part-time jobs, etc.
In certain dynamic industries such as fashion, food and personal care, the personal view and opinion of the consumer pertaining to style and fun can become the dominant influencing factor. In effect, the brain makes automatic decisions as to what is relevant and what is not.
Often go for luxury travel, restaurants and theatre, so they need fashionable clothing, jewellery, diets, spas, health clubs, cosmetics or hairdressing.
Other determinants might include such factors as whether both parents are earning. Apart from the basic five touch, taste, smell, sight, hearing there are senses of direction, the sense of balance, a clear knowledge of which way is down, and so forth.
The consumers generally analyze their purchasing capacity before making a decision to buy and products or services. What is consumer behavior? Two Income Marriages Are Now the Norm Because 2 income families are becoming more common, the decision maker within the family unit is changing Following table shows the stages of the family life cycle.
We always seek confirmation from the people around us and seldom do things that are not socially acceptable. Social Class-- an open group of individuals who have similar social rank. Since the man is a social animal who likes to be acceptable by all tries to imitate the behaviors that are socially acceptable.
Childlessness is also more common now than it was 30 years ago.
Indian cultures tend to be male dominated in decision-making, whereas European and North American cultures show a more egalitarian pattern of decision-making.
We always seek confirmation from the people around us and seldom do things that are not socially acceptable. Motivation acts as a driving force that impels an individual to take action to satisfy his needs.
The baby creates new needs, which alter expenditure patterns: Stores project definite class images. These motives are the factors that influence the consumer behavior.
The family life cycle is a useful rule-of-thumb generalisation, but given the high divorce rate and the somewhat uncertain nature of career paths, it is unlikely that many families would pass through all the stages quite as neatly as the model suggests.
Though advertisement can help in influencing these factors to some extent, the personal consumer likes and dislikes exert greater influence on the end purchase made by a consumer.
Husbands and wives with conservative views about gender roles will tend towards the assumption that most decisions about expenditure will be made by the husband. For example, many consumers would feel confident that Big Bazaar would sell higher-quality items than the local corner shop, but might be less able to distinguish between Food Bazaar and Giant hyper store.
The human beings live in a complex social environment wherein they are surrounded by several people who have different buying behaviors. Psychologists call this the law of primacy, Sometimes sights, smells or sounds from our past will trigger off inappropriate responses: What this means in practice is that, for example, the family member responsible for doing the cooking is also likely to take the main responsibility for shopping for food.
From a marketing viewpoint, the level of demand for many products is dictated more by the number of households than by the number of families. Children also have a role in applying pressure to their parents to make particular purchasing decisions.
Traditionally, this has been the mother of the family, but increasingly the purchasing agents are the older children of the family and even pre-teens are sometimes taking over this role.A Study on factors influencing consumer buying behavior in cosmetic Products behavior can be explained as the analysis of how, when, what and why people buy.
Consumer behavior can be understood as: To Find how consumer buying behavior factors influence Consumers when purchasing cosmetic products. Factors Influencing Consumer Behavior The marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions.
These motives are the factors that influence the consumer behavior. Factors affecting consumer buying behavior N Ramya and Dr. SA Mohamed Ali Abstract Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the.
Consumer behavior is the study of how people make decisions about what they buy, want, need, or act in regards to a product, service, or company. It is critical to understand consumer behavior to.
Consumer behavior can be broadly classified as the decisions and actions that influence the purchasing behavior of a consumer. What drives consumers to choose a particular product with respect to others is a question which is often analyzed and studied by marketers.
Consumer behavior can be broadly classified as the decisions and actions that influence the purchasing behavior of a consumer. What drives consumers to choose a particular product with respect to others is a question which is often analyzed and studied by marketers.Download